Wine on the Clif

I like Clif bars and they are great for a quick snack on the mountain, in the woods, whenever basically, but check out what I saw they are making now (click the picture for a link to mtbr with more info).

Thats right climbers wine, and while it may seem weird I think its a cool idea.  I'm not a huge wine fan, but what is better than reaching your objective and relaxing in nature with a nice drink.  Now all they have to do is throw some of this in there and I'd be psyched.